VlogBox Announces Partnership With Digital Television Russia To Work On 8 Children’s Cartoon Channels
On track to develop the children’s content segment in the OTT ecosystem, VlogBox recently announced its partnership with Digital Television Russia (DTR), the largest media company in the Russian pay-TV market with market share by 27.5%.
As part of this collaboration, VlogBox will work on seven CTV channels presenting children’s programs Be-Be-Bears, Fantasy Patrol, Heroes of Envell, Cutie Cubies, Woodventures. Magic lantern and paper tales as well as a separate Rainbow ride chain, covering several series in one. This will involve the development of channels for the management and distribution of Roku content, video monetization, public relations and marketing support as well as analysis and reporting.
“It’s always a pleasure to work with a talented team of creators, especially when it comes to quality content for kids. DTR is a little different from our regular customers because they already know that CTV / OTT is an unstoppable market, so we feel like we are on the same page ”, says Nick Platonenko, CEO of VlogBox.
Digital Television Russia was looking for possible content expansion through basic TV streaming services and decided to create separate brand channels for each of the series, own aggregator for 3 series, as well as join Yeet! Kids TV, a channel bringing together the best videos among the VlogBox media house.
“We are constantly working on improving our brands and are happy to start a partnership with VlogBox, especially with regard to the Roku ecosystem. We are convinced that our children’s series can win the hearts of viewers and deliver fantastic results, ”said Victoria Bolotova, Head of International Media Sales.
For its part, VlogBox always opens its doors to quality and creativity, and it is only a matter of time, when more and more YouTubers, studios and distribution companies will choose the OTT / CTV space as their mandatory presence channel.
“We are proud to expand our children’s library with channels such as DTR and hope to meet their expectations in terms of all points of agreement. Let us unite more children and their families in front of videos that catch the attention ”, adds Platonenko.