Virginia Tech Adjusts Football Matchday To Continue To Improve Fan Experience At Lane Stadium
Dear Hokie Nation,
Our department has been diligent in examining areas for improvement since Friday night’s victory over the North Carolina Tar Heels, working with all of the staff responsible for bringing Lane Stadium to life. Every evening, the operation of Lane Stadium requires more than 1,000 people. We appreciate their work and their commitment to continuous improvement.
We also recognize that not everything has worked out as perfectly as we expected. There are areas that we will continue to refine and improve. Some of these issues were visible (eg challenges of separating students / general public and long concession lines), while other issues occurred behind the scenes. Either way, our only goal is to provide a wonderful experience for our customers. When we say “This is Home” we mean it and we take this responsibility seriously. Our commitment to a first-class experience defines what we do and how we prepare. We apologize to anyone who did not have a great experience. We’ve heard you, we’ve seen it firsthand, and we’re working diligently to address it. Thank you for your support as we continue to improve.
We appreciate that our fans have an impact on the game and we want you to continue to play a role. We ask all fans to respect him. We want to create an incredible advantage on the pitch, but not at the expense of any of our guests.
Below we list a myriad of items that will be used on Saturday, and in the future, to help improve the game day experience. Where possible, we have tried to provide context to help others understand why we are making certain decisions. As many companies are currently experiencing, it is difficult to be fully staffed with some of our part-time roles. We work with countless recruiting groups and agencies to find talented teammates. Some of the changes below reflect the reality of the staffing situation that many organizations are currently facing.
Students – we need you to have an impact on our game on the pitch, not in the stands. In order to continue to clearly define the areas allocated to students and the areas allocated to season ticket holders and the general public – in addition to assisting crowd control – the following measures will be put in place:
- A completely reworked doorway at Gate 7 will still allow the first 5,000 students to enter the north area stands and the remaining students to move to the east stands. This route will go up the ramp to the top of Section 21, then students will move through their assigned areas from there.
- Students – your seats are general admission in your assigned areas (north end area, sections 1 and 3 above portals and sections 21, 23, 25 and in the middle of section 27 where the aisle ends. divides), nowhere else in the stadium. Click here to see a seating plan of the student section.
- We install seat covers at the bottom of the student section under sections 25 and 27 to clearly define where students can and cannot sit. Students – you can sit ABOVE the tarp that says “Welcome to the Dome of Terror”.
- Bracelets will still be used to enter the North End area, so students are encouraged to come early to be one of the first 5,000 students inside.
- We will be narrowing down some menu options so that we can focus on reducing wait times caused by staffing issues. We will focus on providing standard concession items to speed up the lines, including hot dogs, popcorn, nachos, and pretzels.
- We will add and adjust 15 beverage-only concession stands (serving water, soda and beer) in the halls.
Entrance doors / Ticket office
- Doors open at noon, two hours before the Saturday game, but we ask that you download your mobile tickets by Friday at the latest. For the home opener, more than 85% of fans downloaded their ticket before setting foot on campus on Friday. Having the Hokiesports app on your mobile device and being able to view your tickets at home or from your hotel room is not the same as having your tickets added to your Apple wallet or Google Pay. The Hokiesports app requires the internet to access your tickets account, but once you add your tickets from the app to your Apple Wallet or Google Pay, they live on your phone. No internet connection is required to access your mobile ticket once it’s in your wallet or Google Pay.
- There will be customer service points at Gates 4 and 2 to meet all game day ticketing needs. Both sites open three hours before kickoff.