Growth in mobile applications climbs 31% in the first quarter
The installation and use of mobile applications continues the strong growth trends of the past year.
According to a new Mobile Apps Trends Report 2021 According to app analytics firm Adjust, the first quarter of 2021 continues to see strong growth in mobile app downloads and usage rates. App installs grew 31% year-over-year (year-over-year) in the first quarter of 2021, while sessions, a measure of user engagement, grew 4.5% compared to 2020.
“The app economy has grown immensely in 2020, as people around the world realize the benefits of mobile in many aspects of their daily lives,” said Paul Müller, co-founder and CEO of Ajust, in a statement. “For mobile marketers, the potential to reach new users is at an all time high, as is the competition.”
The report is based on analysis of 2,000 apps that are adjusting leads in gaming, ecommerce, and fintech. The company analyzes long-term trends in installs, sessions, time spent in the application, retention and reassignment rates globally.
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Other takeaways from the report
Global spending on mobile apps was $ 112 billion in 2020, with Apple’s iOS accounting for 65% of that spending.
Driven by stock trading apps like Robinhood, Acorns and Gatsby, fintech apps saw the strongest year-on-year install growth of 12% of all verticals compared to 2020 averages. Sessions FinTech applications grew 35% in the first quarter. The average fintech user has 2.5 apps installed with overall payments reaching $ 1.4 billion in 2020. Payments are expected to reach $ 1.7 billion in 2021. Countries with the highest app installs of fintech are China (81%), India (38%) and Japan (25%) and Italy (21%). France and Germany are at 20%.
Even though fintech has seen greater growth in downloads, games, with 33% of all mobile downloads and $ 165 billion in revenue, remain the largest vertical sector for mobile applications. With $ 41 billion, Asia is the largest gaming market. hyper-casual games, those that are easy to play and generally free, increased 43% versus 26% for non-hyper casual games. Sessions for these games, however, are down 21% from the 2020 averages.
After a fairly anemic install growth rate of just 6% in 2020, e-commerce install growth for installs and sessions increased by 11% and 14%, respectively, from their 2020 averages. E-commerce application penetration is expected to reach 51% by 2021. By the end of the year, 17% of all global purchases will be online.