Consumers Spend 250 Million Hours on Mobile Video Applications in Q1 2021 | Mobile | New
App Annie also found that in the first quarter of 2021, consumers spent more than a quarter of a billion hours on video streaming apps alone – up 15% year-over-year and 70% from 2 years ago. In the first quarter of 2021 in the United States, YouTube remained the market leader in the past, followed by Netflix, Hulu, Twitch and Amazon Prime Video. App Annie noted that while TikTok was not a traditional streaming provider, it would rank second among video streaming providers. In the first quarter alone, Americans spent nearly $ 770 million, a 25% increase from the fourth quarter of 2020, through the mobile of the top 20 video streaming providers, mostly through in-app subscriptions.
On the time spent watching streaming videos in the quarter by platform, data showed that the top ten for Android phones were YouTube, Netflix, Hulu, Twitch, Amazon Prime Video, Tubi TV, Disney + ( photo), Pluto.tv, Roku and YouTube Kids. The top video streaming apps by consumer spending in the United States in Q1 2021 were YouTube, Disney +, Twitch, HBO Max, Hulu, Netflix, Crunchyroll, STARZ, Paramount, and Amazon Prime Video.
Other highlights of the study are that global consumer spending on Amazon Prime Video grew 180% year-over-year in the first quarter of 2021, with the global average of monthly active users of the service increasing by 35%. per year. in the first quarter of 2021. Amazon Prime Video cross-usage in April 2021 on iPhones in the US was: 65% cross-app usage with Netflix; 33% cross-app usage with Hulu; 28% cross-app use with Disney +; 21% cross-app usage with HBO Max.
Globally, Netflix has emerged as the leading escape app in terms of time spent in 2020 in key markets in Asia, Latin America, North America and Europe, while YouTube has remained the clear leader, with the exception of China, for the average monthly time spent per user – increasingly outperforming its competition at 6x.
“The overlap of TikTok users with the best streaming apps increased dramatically in 2020, more than doubling in the US, and Twitch remained a top 5 contender among more ‘traditional’ streaming rivals,” he said. observed App Annie Lexi Sydow, Senior Market Intelligence Manager. TikTok and Twitch are driving a radical shift from consumption to user-generated and mobile-centric consumption; a change that traditional players and marketers need to incorporate into their mobile strategies. “