Apple will allow certain apps to offer links for account registrations outside of its App Store
Apple plans to give apps like the Netflix streaming service more leeway in how they sign up their customers, allowing them to insert embedded links to their website from within the app. Apple announced the move as part of a deal with the Japan Fair Trade Commission, which was investigating the App Store. The change will take effect next year.
Apple said the change in its App Store rules,, will apply globally to “reader” applications. These programs provide previously purchased content or subscriptions such as magazines, newspapers, books, music, and videos. In order to offer a non-app link, the developer will also need to sell their digital services and subscriptions through Apple’s in-app payment system, the company said.
“Trust in the App Store is everything to us. The goal of the App Store is always to create a safe and secure experience for users, while helping them find and use great apps on the devices they want. ‘they love it,’ said Phil Schiller, Apple Fellow. which oversees the App Store, in a statement.
The deal comes amid Apple’s ongoing litigation with developer Fortnite Epic Games. In this case, Epic’s argued that Apple’s tight control over its.
Apple’s deal with the Japan Fair Trade Commission is the latest concession attempt the tech giant has made on its App Store as it faces a wave of criticism and scrutiny of its business practices . Lawmakers, regulators, developers and competitors have opposed the tech giant’s strict rules, which only allow apps it approves to install on iPhones or iPads. These rules, which, specify which types are and are not authorized to be published for sale.
Apple’s rules also require developers selling digital products ranging from a subscription to a new look for a character in a game to do so through its in-game payment system, which typically charges up to 30% commission on all. the transactions. Earlier this week, the National Assembly of South Korea passed a bill aimed at. The country’s president is expected to promulgate it shortly.
In the meantime, Apple’s agreement with the Japanese regulator will give “reader” applications around the world more leeway, Apple said, making it easier to configure and manage their applications and services, “while protecting their lives. private and preserving their trust. “