App Store facilitates $ 643 billion in commerce
Apple said in the statement that an independent study by economists at the Analysis Group found that programmers selling goods and services in a number of areas were expanding their operations as they reached new heights. customers all over the world.
“The developers of the App Store prove every day that there is no more innovative, resilient or dynamic market on earth than the application economy,” said the CEO of Apple. Tim cook said in the press release. “The apps we relied on during the pandemic have changed lives in so many ways …”
Apple said the number of small developers globally has increased by 40% since 2015, including more than nine out of 10 developers from the App Store. The study considers small developers to be those who have less than a million downloads and less than a million dollars in revenue for all of their apps in any given year.
In addition, 25% of small developers who sell electronic goods and services through the App Store have increased their income by 25% or more each year over the last half of the decade, and nearly eight in 10 small developers on the App Store are active. in the windows of several countries.
The news comes as there was a 38% increase in spending on Apple iPhone apps in 2020, by news provider SensorTurn, with each user spending an average of $ 138. This figure includes spending for in-app purchases in addition to premium apps.
“Average consumer spending on iPhone apps in the United States has increased dramatically each year, at as much as 20%, and this trend is unlikely to change anytime soon,” the report said. “Since spending habits may change as in-person spaces begin to open up again, 2021 could very well see less year-over-year growth than 2020.”